Being a politician is complicated. You have to win to be useful. To win, you have to say and do many things. Sometimes, what you say and what you do are opposites, and that’s not good for your image. So, you use other tools. Headlines in the media, and Conspiracies through backdoors.
You use every trick in the book, and sometimes create your own tricks, to make a win easier for you, and harder for your rivals.